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■ The Treasure Hunt Club No. 80
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April 2012 Treasure Hunt
Marcel Van Amelsvoort
神奈川県立国際言語文化アカデミア
Kanagawa Prefectural Institute of Language and Culture
Studies

Stories and Sounds

I met my neighbor on the street the other day. He’s a
businessman and reads a lot about marketing. “Put your
message in a story is the recent mantra,” he said. Watching
the collection of advertisements from the latest American
football Superbowl (http://superbowl-ads.com/article_archive
/), you can see how much that mantra of storytelling has
been embraced. Almost all of the ads are stories and almost
none of them tell you anything about the product. They just
tell a story they hope will resonate with viewers. Stories
have the power to do that.

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